Home 2018-06-05T15:16:59+00:00

Get ready for the 3rd Computing Platform

Fundamental changes always come along with both risks and opportunities: How can we profit from the dexterity, flexibility and innovation provided by the Cloud without sacrificing security, control and freedom of choice?

Is it possible to benefit from the advantages of the Cloud without losing control over our business  processes and without becoming captive customers?

For us the Cloud is at the Core of our Business. In this workshop our experts will share their expertise and tools with you and tell you how to make the right choices for your future cloud strategy. In other words we will:

  • Highlight how successful cloud users gained competitive advantage over their competitors
  • Compare the various cloud deployment models, cloud providers and cloud enablers
  • Look into the relevant security-, connectivity and interconnection aspects for successful cloud implementation
  • Compare the TCO impact of various deployment models
  • Present rules of thumb on how suitable cloud applications and workloads can be implemented

Also, we will give you the opportunity to talk to our experts and network with other workshop-participants during the plenary discussions and the apéro riche after the event.

Don’t miss this opportunity to become your company’s Cloud expert and visit our Cloud Migration Workshop at Equinix, the largest Data Center and Cloud Access Provider worldwide.


Initially set up as a joint venture between Siemens and the bit group in 2000, bit media has become a leading provider of training for major IT companies such as Siemens, Unify, Microsoft and Oracle, among others.

In 2016 bit media extended its traditional classroom cloud offerings with e-learning and virtual classroom trainings. In this way we were able to reach additional customers in our traditional market and to expand into new market areas. As a result of this mixed approach we were able to expand our business much faster than if we only used our traditional model.

In this workshop, we will show you how using the cloud could streamline your operational model, increase security and accelerate the time-to-market for new products and services.


Date:Tuesday, June 19th. 2018 in Zurich


Oracle CVC, Prime Tower Zürich, Hardstrasse 201, 8005 Zürich

Costs: 150 CHF (including apéro riche)


Cloud Computing in a Nutshell



Registration &

Welcome Coffee


Interconnecting Ecosystems

  • Multi-Cloud Access
  • Quality of Service (QoS)
  • Secure interconnection
13:00 Global Solution Architect – Equinix EMEA, Manager Alliances & Channel Switzerland, Equinix

Cloud Computing Security

  • A Research Perspective
13:15 Kari Kostiainen, Senior Scientist, Coordinator Zurich Information Security and Privacy Center, ETH Zürich
Hybrid Cloud implementation case

  • Cloud Deployment Model
  • Time to Market Gains
  • Processes Optimisation
  • Lessons learned
13:45 Radix Technologies – David Corriveau – CEO
IaaS 2nd Generation Cloud

  • Performance and Predictability Strategic Outlook
14:15 Walter Goerner, Director Cloud Business Development EMEA, Oracle Sofware
Coffee break 15:00
Your optimised Cloud Solution in Swiss industry

  • Migration & Portability
  • Multi-Cloud uses cases
  • Your possible added values
15:30 Christian Weinfurtner,  CIO-Advisor & MD bitmedia Schweiz AG
Hybrid Cloud Security

  • Apply the same Security everywhere
  • Security Trust Model
  • Authentication / Authorisation / Control
16:00 Jürg Wiesmann, Senior Systems Engineer,
F5 Networks

  • creation of IaaS and PaaS Services
  • administration of hybrid cloud environments and services
    (Infrastructure as a Service, Database as a Service, Java as a Service)
  • lift and shift from on-prem to cloud: DBaaS, VM, …
  • performance gains using fast network access to cloud
16:30 Lorenz Keller, Cloud Architect, Arrow ECS Internet Security AG
Wrap Up &

Panel Discussion

17:15 Kari Kostiainen, Christian Weinfurtner, Lorenz Keller, Walter Goerner, David Corriveau und Jürg Wiesmann, Senior System Engineer, F5 Networks
Networking &

Apéro riche


Cloud Computing: Definition

Cloud computing is an information technology (IT) paradigm that enables ubiquitous access to shared pools of configurable system resources and higher-level services that can be rapidly provisioned with minimal management effort, often over the Internet. Cloud computing relies on sharing of resources to achieve coherence and economy of scale, similar to a utility. (Wikipedia)

3rd Platform: Definition

The third platform is a term coined by International Data Corporation (IDC) for a model of a computing platform. It was promoted as inter-dependencies between mobile computing, social media, cloud computing, and information / analytics (big data) and possibly the Internet of Things. (Wikipedia)


Interconnection and Europe

The digital transformation of the world economy is both an opportunity and a threat facing every company. In the EU alone, the Digital Single Market could accelerate GDP growth, adding between $375 and $415 billion to the European region, according to a recent report from the McKinsey Global Institute. (Source: McKinsey Digital Globalization Report, June 2016)

The explosion of technology innovation is impacting industries throughout the economy. For example, the securities and trading industry is increasingly shifting to automated and high-frequency trading executed in milliseconds. The automotive industry sees driverless cars as the next frontier of transport, and the pharmaceutical and life sciences industry is transforming from a pill-centric to a patient-centric model, which will require a greater focus on data analytics and sharing of patient data. Ultimately, this means more and more data will be generated, which in turn will require more bandwidth, as all of these shifts will heavily rely on low-latency connectivity and change how data is stored, processed and analysed. At the same time, the regulatory and commercial landscape is shifting with cybersecurity, GDPR, MIFID 2 and Brexit emerging as critical factors that impact the way companies and industrial sectors will conduct business in the future.

These regulatory and technology trends mean that traditional methods of doing business will no longer suffice for companies looking for a competitive business advantage. The future of Europe’s digital economy will hinge on how companies adjust to these seismic business shifts and challenge executive teams to define how they should position their business in the digital economy to truly flourish.

What does it mean for enterprises?

From an enterprise use case perspective, it’s worth noting that Interconnection to cloud and IT providers will accelerate at an incredible 160% by 2020. This equates to more than 18X growth from 2017. This further validates that businesses who want to survive in the digital era will need to have a strong cloud deployment strategy in place.

Factors contributing to this projected exponential growth in use cases include:

  • Increased deployment of CSPs in more localized zones. This provides market reach for enterprises in previously inaccessible markets. New accessibility to hyperscalers like AWS, Microsoft and Oracle, among others, gives more enterprises access to low-latency cloud services, which in turn increases their cloud adoption
  • Traditional barriers to cloud have broken down. Challenges surrounding latency, security, scale and availability are being solved, as more enterprises take advantage of the secure, private connectivity options that cloud providers can offer. This has helped increase enterprise confidence in cloud security and lower latency, driving enterprise cloud growth
  • Emergence of hybrid cloud and multicloud architectures are becoming increasingly favoured models among a majority of enterprises. These architectures allow enterprises to enjoy the best of both worlds—cost-effective cloud access while maintaining a certain level of control over data and infrastructure in a data centre. This has led to more confidence with cloud adoption for non-mission-critical applications (leading to more nterprises connecting to cloud) while still retaining infrastructure in the data centre
  • Growth of big data and IoT are increasing enterprise dependency on cloud for its benefits. As use of big data becomes more important and IoT matures, the volume, variety and velocity of data makes the use of traditional, on-premises infrastructure nonfeasible. Problems of scale emerge; exponential data volume storage becomes costly and centralised architectures can add significant latency. The cloud provides a distributed architecture to analyse the data stored in the cloud at the edge, leading more enterprises to increase their use of one or more cloud vendors, thereby increasing their number of connections to the cloud

The Index also shows that business adoption of Interconnection will accelerate in major European cities (London, Paris, Frankfurt and Amsterdam). Despite Brexit, London will continue to top the European leaderboard in terms of Interconnection Bandwidth capacity. However, the German financial centre of Frankfurt is poised to move into second position, with a projected jump from 51 Tbps in 2016 to 252 Tbps in 2020, reflecting accelerating cloud computing adoption in Germany and the financial sector in particular. Both Amsterdam and Paris show growth potential as well, in their roles as critical hubs for global businesses.

Interconnection Bandwidth Growth 2020

Europe is expected to grow 44% per annum to reach 1450+ Tbps by 2020, contributing to more than a quarter (29%) of Interconnection Bandwidth globally.

  • The EU’s Interconnection Bandwidth is expected to quadruple in size, at 44% CAGR
  • While London is expected to remain the largest Interconnection market in Europe, Frankfurt is expected to overtake Amsterdam as the second-largest Interconnection market in Europe, benefitting from strong enterprise demand
  • Banking and Insurance is expected to add 200+ Tbps of bandwidth by 2020, a greater than six-fold increase, catapulting it ahead of Cloud and IT services, with Telecommunications narrowly retaining the lead
  • Of all the regions, the Enterprise segments are expected to capture the highest bandwidth share by 2020, reaching 63% total bandwidth share in the EU

The right Interconnection strategy has the power to make even the boldest business ambitions a reality. But without it, organizations will lack the scale, agility, capacity, security and quality of service they need to successfully conduct digital business in Europe and around the globe.

Discover The Future

Sign up for our workshop and learn more about the benefits of the cloud